Republic President and Chief Operating Officer Jim Roppo officially announced that Republic Records has appointed Eddie Sears as its new EVP, Creative and is based in the New York Headquarters.
Sears will oversee the Creative team, collaborating closely with the entire label roster, and Sears and his team “will facilitate visual presentation, brand storytelling, and world-building for superstar artists and developing talent alike”.
Sears’ department is responsible for creative strategy, packaging design, short and long form visuals, photo shoots, logo creation, immersive fan experiences, as well as other things. Sears’ resume includes projects involving Grammy Award-winning Black Coffee and Benny Benassi and Grammy Award-nominated Sofi Tukker, and legendary DJ Steve Aoki.
“His spirit, energy and creative expertise are unmatched, and I’m honored to welcome him to the Republic Records family” Roppo said, according to an official statement.“Eddie doesn’t just dig into the music; he completely entrenches himself within each artist’s vision.
“He studies every detail and proactively devises a creative strategy befitting of that vision.”
“Nothing is as powerful as an idea” Sears said in the release. “On a daily basis, our team builds ideas for our artists, and we do so with an entrepreneurial mindset.
“Jim Roppo, Monte and Avery Lipman know the importance of creative, and they’ve placed it at the forefront of Republic Records. Moreover, they’ve given us the latitude and support to really make an impact. It’s an honor to work with such an incredible team.”
